Andy McKay

May 30, 2007

Releasing an "effort"

I love the headline on a recent press release:

ThoughtWorks Studios releases new Ruby-in-enterprise effort


To me that sounds like:

well we worked on it for a few weekends, its something, a good effort...

Which as my colleague Ian put it:

good effort is what appears on school reports when the pupil has worked hard but is fundamentally thick

Come on guys, work on those press releases.